One trace, one story.

Hello, I’m Murat. I’m the founder of Syorell, and I’d like to tell you our story.

The Beginning

It all began on a Father’s Day in 2015. That day I lost my father. The cause was malignant melanoma, one of the most insidious forms of skin cancer, noticed too late after years spent unprotected in the sun. By the time he was diagnosed, time was no longer on our side. There was little left to do, and so much left unsaid.

Pain either silences you or becomes a purpose. For me, it was the latter. In the depths of that grief, one truth stayed with me: no one else should have to live the same story.

The Journey

It wasn’t easy. With our valued academic advisors and a wonderful team, we set out on a journey spanning years. We read and researched for thousands of hours; in the lab, we broke down and rebuilt countless formulas. There were nights when we came close to giving up, but we never stopped searching.

For our first sunscreen, we chose MicNo, an innovation-award-winning zinc oxide mineral UV filter offering some of the broadest-spectrum protection in the world, and became the first brand in Türkiye to use this technology. Then firsts became a habit: we were the first in Türkiye to offer dedicated solutions for people with sun allergy (PMLE), and we built new-generation barriers against air pollution, blue light from digital screens and infrared rays. Today, every one of our formulas is made in our laboratory in Orhangazi, Bursa, to GMP standards and with the same care.

Now

Now we have set our sights even higher. In our completed TÜBİTAK-supported project with Atatürk University, we explored the potential of boron, one of Türkiye’s most precious natural treasures, for skin health. Bioactive molecules born from our boron-based inventions, for which we have filed patent applications, increased SPF performance up to threefold in prototype formulas; laboratory studies also showed their potential to support skin cells under UV stress, reduce markers of photoageing and contribute to collagen balance.

For us, a mineral from our own land, shaped by science and shared with the world, is far more than a product: it is a national story. Read more on our Innovation page.

And Next

This story won’t end here. Our goal is to create formulas that go beyond preventing damage and aim to help reverse damage already done, and to build a future that protects life from the sun without taking the sun out of life. We will keep working until the mark my father left behind becomes an invisible shield on the skin of millions of people.

Protecting yourself from the sun should not be a choice or a luxury; it is a right.